Hi Reader,

We hope you enjoyed the Bank Holiday and don’t feel like you’re frantically chasing your tail this week (you aren’t alone if you do).

We want to see if we can perhaps help you take a few things off your to do list this week which is why we are talking about social media content, specifically...

Do you have a social media content strategy?

As a business owner in today’s modern world, it is silly to not try to engage with clients & market your business on social media.

It can be a really valuable & arguably “FREE” tool for your business’ growth & visibility.

However….

As business owners, you will have lots of things already to do on your plate.

The last thing you want to be doing is wasting your time creating content for social media without it driving any results.

Please keep reading if every time you post on social media you hear “crickets" and start questioning everything you’re doing… we have some tips to help you!

You might be thinking... why do you need a social media content strategy?

It’s essential when using social media as a marketing tool to work smarter and not harder.

There are lots who argue that quantity is a form of quality on social media (and this is true to a certain extent when it comes getting better at posting) BUT you could also be wasting A LOT of time at the mercy of an algorithm which isn't guaranteed to give you any results.

This is the last thing you want as a business owner.

Alternatively, many business owners fall into the trap of creating sporadic content...

This often means spending more time guessing what to post rather than strategically crafting messages that resonate.

Overall, without a well-thought-out strategy, you risk becoming another voice lost in the noise of social feeds, at the mercy of ever-shifting algorithms with no guarantee of engagement or results.

How can you create your own social media content strategy?

You can find a break down of our 4 step process in today's edition of The Business Manual.

Let us know if you have any specific questions about creating content on social media - this is something we have spent A LOT of time doing & sadly wasting time to figure out what really does (& doesn't) work.

See you next week,

Elle & Lawrence

P.S Any time you need more help there are 3 ways we can help you....

1. FREE - Take a look at our Instagram (making sure to read the captions) where we share our learnings about all things related to starting a business & marketing it on social media. You can find our account here. You can also browse our resources including our blog & guides to download on our website which step you through various aspects of starting a business. Here's a link to our website.

2. 1:1 SERVICES including coaching & social media content creation - We've recently had some more availability to take on additional clients. We offer various services to help other existing or aspiring business owners. These including our 1:1 consultations or coaching where we can review business ideas, marketing plans or social media strategy as examples. We also work with clients to design them their very own social media content or websites - please send us an email if you would like to learn more.

3. The Business Manual (£20/month) - This is a special type of email where we breakdown a specific topic to help aspiring & new business owners. It will be a 5-10 minute read which we send out twice a month where we will be covering breakdowns on specific subjects such as ordering stock, marketing strategies, step-by-step content creation & so much more. The reason for this paid newsletter? It keeps our weekly emails totally free of annoying sponsors & it means as our capacity to work with others 1:1 gets stretched, we can still provide very specific help as time & cost effectively as possible for us & you! Click here if you don't want to miss an edition of The Business Manual (you can read old editions too).​