Hi Reader, There's an expression in the business world of trying to "boil the ocean". It's something that you might have heard us talking about before... It's a phrase that we heard at the start of our business journey with our proptech start-up Doormarked. We didn't understand the importance of what it meant until it was a little bit too late which is why we are sharing this story with you today - you don't need to make the same mistake or waste time like we did initially. We were discussing...