Hi Reader, We hope you enjoyed the Bank Holiday and don’t feel like you’re frantically chasing your tail this week (you aren’t alone if you do). We want to see if we can perhaps help you take a few things off your to do list this week which is why we are talking about social media content, specifically... Do you have a social media content strategy? As a business owner in today’s modern world, it is silly to not try to engage with clients & market your business on social media. It can be a...
9 months ago • 2 min read
Hi Reader, It doesn't matter if your business is or isn't yet running.... we think it's really important for business owners to take a break over a Bank Holiday weekend. From our own personal experience, it helps us in a number of ways. It helps us to reflect, reset & recharge. This has a positive impact on our business in so many different ways from our productivity levels to our creativity. It can be a problem though, particularly if your business isn't yet live (i.e. you are still working...
9 months ago • 3 min read
Hi Reader, The modern world is ever-changing but ironically a key factor for succeeding as a business owner is consistency (we explained why in a previous email which you can read here). It's impossible to generate results without it. It forms a huge part of social media growth too which is what we will be explaining in more detail in this 2nd edition of The Business Manual. Fundamentally, you need to create high value content consistently to grow a following on social media. We have proof...
10 months ago • 6 min read
Hi Reader, There are LOTS of things you need to consider or do as a business owner but there is one thing that over-rides all others. It is arguably the most important thing you need.... You need to have consistency. This applies to any aspect of your business from testing new marketing channels to the way in which you provide feedback to any staff to picking yourself (& your business) up off the floor when it feels like things are falling down around you. The irony is that we are all working...
10 months ago • 3 min read
Hi Reader, Today, we’re talking about a key thing that all business owners need to consider (& be doing)... We’re confident you’ll find it helpful. Here is a break down of 3 ways you can get reviews from customers (& why you NEED to be doing this). Let's start with why.... There's then more chance that you'll read the how section. The reason reviews are so important for any business is that they act as social proof. This gives potential customers more confidence that your business is suitable...
10 months ago • 3 min read
Hi Reader, There's a rule that applies to any aspect of life called Pareto's Law also known as the 80:20 principle. The rule explains that 80% of results come from 20% of efforts aka. it feels like 80% of what you're doing is wasted effort. The reason this nearly broke our business was because it nearly broke US….We felt exhausted & frustrated that the efforts we were putting into our business weren’t paying us back proportionately.We thought they should….right?!Wrong.It is this exact type of...
10 months ago • 2 min read
Hi Reader, There's an expression in the business world of trying to "boil the ocean". It's something that you might have heard us talking about before... It's a phrase that we heard at the start of our business journey with our proptech start-up Doormarked. We didn't understand the importance of what it meant until it was a little bit too late which is why we are sharing this story with you today - you don't need to make the same mistake or waste time like we did initially. We were discussing...
10 months ago • 6 min read
Hi Reader, There's an expression in the business world of trying to "boil the ocean". It's something that you might have heard us talking about before... It's a phrase that we heard at the start of our business journey with our proptech start-up Doormarked. We didn't understand the importance of what it meant until it was a little bit too late which is why we are sharing this story with you today - you don't need to make the same mistake or waste time like we did initially. We were discussing...
10 months ago • 3 min read
Hi Reader, It's been a while since I've last sent an email but as some of you might have seen from our social media recently, we've had a bit of a relaunch with The Small Business Toolbox. I started this email over a year ago as a way for me to share my experience & learnings on building actual businesses. The internet (especially social media) is full of people who will say that entrepreneurship is about morning routines, fancy watches & Lambos but the reality is so unbelievably far from...
10 months ago • 2 min read